MASH and MASH Lite Status Update

Categories: iPhone Objective-C

At the end of January I released MASH for the iPhone and iPod touch, at an introductory price of 99 cents (as of this writing, MASH is on sale in the App Store for 99 cents, but will go back to its regular price of $1.99 in the next week). To date MASH has been met with very good reception, considering I conducted very little marketing, as it were, and no paid advertising - I predominantly used social media outlets like Facebook and Twitter to get the word out.

The real surprise, though, is the response from users for MASH Lite, the free version of the app, available on the App Store for the last week and a half. In that time it rose quickly to the top 20 and now the top 10 of the Kids game and Word game categories, and has had very favorable four and five star reviews in several countries. It’s been downloaded about 11,000 times so far. The app is running sparse advertisements, and this weekend (Saturday and Sunday) had over 50,000 ad impressions.

Additionally, I just discovered that I received my first payment from Apple for the first week MASH was available (the last week in January). Although I won’t disclose the amount, I will say that it took a little under a month for the transfer to be processed and go through.

If you own an iPhone or iPod touch, I really recommend checking it out. More information is on my website, Magnate Interactive.